Sunderland Safeguarding Adults Board (SSAB) participates in National Safeguarding Week and in 2021 this is 15th – 21st November.  Locally it is used to highlight Sunderland’s Safeguarding Adults Awareness Campaign, coordinated by SSAB. The Board has membership from a range of organisations who help and support people in Sunderland with health, social care and other issues. These organisations want to help people to have a greater awareness of what being safe means.

Below are links to some resources that SSAB has developed which organisations can use to raise awareness of safeguarding adults.

Abuse of adults is wrong. Help to keep people safe – your friend, your neighbour, your relative, yourself. Recognise it. Report it. Stop it.



Safeguarding Children & Adults Leaflet

SSAB Poster A

SSAB Poster B

Ann Craft Trust Safeguarding Adults Week 2021 Poster

The Ann Craft Trust theme for Safeguarding Adults Week 2021 is ‘Creating Safer Cultures’.  Each day, there will be a focus on a specific topic to facilitate conversations around the theme of creating safer cultures.

What do we mean by Safer Cultures?  Promoting safer cultures is all about how organisations and individuals can take steps to minimise harm occurring in the first instance, whilst simultaneously ensuring correct policies and procedures are in place so that safeguarding concerns that are raised, are recognised and responded to effectively.

Here are the themes for each day of Safeguarding Adults Week 2021:

Monday – Emotional Abuse and Safeguarding Mental Health

Tuesday – The Power of Language

Wednesday – Digital Safeguarding

Thursday – Adult Grooming

Friday – Creating Safer Organisational Cultures

Saturday & Sunday – Safeguarding and You

More information about these topics can be found on the Ann Craft Trust website Safeguarding Adults Week 2021 – Ann Craft Trust